Crunch!: A History of the Great American Potato Chip by Dirk Burhans
Crunch!: A History of the Great American Potato Chip by Dirk Burhans PDF, ePub eBook D0wnl0ad
Crunch! also uncovers a dark side of potato chip history, including a federal investigation of the snack food industry in the 1990s following widespread allegations of antitrust activity, illegal buyouts, and predatory pricing. In the wake of these “Great Potato Chip Wars,” corporate snack divisions closed and dozens of family-owned companies went bankrupt. Yet, despite consolidation, many small chippers persist into the twenty-first century, as mom-and-pop companies and upstart “boutique” businesses serve both new consumers and markets with strong regional loyalties.
Illustrated with images of early snack food paraphernalia and clever packaging from the glory days of American advertising art, Crunch! is an informative tour of large and small business in America and the vicissitudes of popular tastes.
Best Books for General Audiences, selected by the American Association of School Librarians, and Outstanding Book, selected by the Public Library Association
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